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In 2014, our founder, Jai Dhar Gupta, was training for a marathon in Delhi, India. After a few morning runs, Jai ended up in the hospital with a horrible lung infection.
India’s air was thick with pollution and toxins. After a successful recovery Jai put his entrepreneurial expertise into high-gear along with his compassion for people everywhere, and launched Nirvana Being.
Since 2015, we've focused on clean air solutions and advocacy, creating innovative products founded on science and guided by compassion. Our first line of high filtration face masks launched in 2015.
As we face 2021, the air we breathe is compromised around the world. Turns out we've been ready for six years running."
We're here for one reason: to help you breathe easy.
From day one, we set out to create a face-cover that protects you from all airborne particles >0.1 micron.
When you put on an Airific face-cover, you’re protected from >96% of all airborne particles: pollution, dust, smoke, toxins.
Your safety is our mission. Looking great and feeling strong are the reasons we go the extra mile.
Jai is a successful entrepreneur, clean air advocate, and a graduate of the Wharton School of Business. For the past 6 years, Jai has devoted his life to solving the air pollution crisis in the largest cities of India through personal protective solutions and activism, using science and sustainability as his core guiding principles.
As an advocate for clean air and sustainability, Jai leads the #MyRight2Breathe citizen movement in India, building awareness among the community and working with the local government to create clean air solutions.
As an entrepreneur, Jai has developed a portfolio of highly credible clean air solutions to help care for and protect families, especially in cities with low air quality. Jai has also built a healthcare business in the US and India with working bases in San Francisco and New Delhi.
Now the founder of Airific™ USA, Jai is committed to its long-term success by creating sustainable products that bridge science, healthcare, clean air advocacy and personal protection for others.
As a young firefighter in the Sierra Nevada foothills, Makenzie experienced first-hand the dangers of smoke inhalation and the need to protect our communities and the air we breathe. She went on to become a licensed Paramedic and earned her Bachelor’s degree in Business just months before she co- founded one of the largest ambulance companies in Northern California.
Now, with over 20 years of experience in executive operations and business development, she partnered with Jai to bring Airific™ masks to the US in order to continue working toward clean air solutions and personal safety for others. She has built a career in healthcare working alongside paramedics, nurses, emergency room doctors, and first responders. Breathing clean air matters. Especially with two teenage sons and a husband working on the front lines.
“We’re creating masks to protect the people we care about, in attractive styles that are comfortable enough to wear all day. It sounds simple, but it’s the best kind of work.”
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